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The idea that Dave Thomas pioneered "beta books" is a growing meme, but simply untrue. As Tim O'Reilly points out (in his comments here: http://www.loudthinking.com/arc/000580.html), O'Reilly), O'Reilly offered "JavaScript: The Definitive Guide" as a beta book (using that very name) back in the mid-90s.
And Apress was offereing early-adopter PDF editions several years ago.
This is not to knock Pragmatic Press, but to point out that the evolution of agile publishing has been happening for many years already, and its success is often a matter of chance, of having the right topic at the right time.
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