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The conclusion posited (paragraph quoted below) by the interviewee states: "It's the [user] who's really in control." It takes two to communicate, and the one encoding the message for delivery structures and styles it to include more "semantics," if you will, where communication also resides in the structure and style of any communication. Of course, you have to style and structure your communication in a way appropriate to the recipient, but that does not mean abdicating control! I find it ironic that a piece on "semantic" anything would miss that point.
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Berners-Lee acknowledged that the Semantic Web framework is in opposition to the conventional wisdom regarding who controls the display of information. "The person publishing the data will feel that they have the right to tell it how to look," he said, and content producers who fund their work through advertising will be resistant to hand over their content in a neutral RDF form that can be displayed and linked in unpredictable ways. "But that's just one side of it. It's the [user] who's really in control."
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